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Shopping Cart Safety Program Launched to Reduce Childhood Injuries

WASHINGTON, D.C. - To help parents and caregivers prevent unintentional childhood injuries associated with falls from shopping carts, the U.S. Consumer Product Safety Commission (CPSC), the National SAFE KIDS Campaign, the Food Marketing Institute (FMI), Johnson & Johnson and Safe-Strap Company Inc., today announced a national shopping cart safety program. The announcement was made during FMI's 1997 Supermarket Industry Convention and Educational Exposition in Chicago.

"Far too many children suffer injuries from shopping cart falls," said CPSC Chairman Ann Brown. "The goal of our partnership is to prevent these injuries by ensuring that there is a safety strap available for every shopping cart, and to remind consumers of the importance of shopping cart safety. Every child in a shopping cart should be 'buckled up,' just as in a car seat."

According to CPSC, from 1985 to 1996 an annual average of 12,800 children ages five and under were treated in U.S. hospital emergency rooms for falls from shopping carts. In fact, fall-related injuries significantly increased during that period, rising from 7,800 in 1985 to more than 16,000 in 1996. CPSC data also show that during 1995 and 1996, two-thirds of the fall victims were treated in hospital emergency rooms for head injuries, and more than half of the head injury victims suffered severe injuries such as concussions and fractures.

"Supermarket operators have always been concerned about the safety of all their customers, including their children," said Tim Hammonds, president and CEO of FMI. "This national campaign emphasizes parental awareness and supervision. Our industry has pledged to make seat belts conveniently available for any shopper with young children who wants them and to promote their proper use."

This nationwide effort will provide families with the information and the safety gear necessary to reduce the number of falls from shopping carts. The program's components include educational materials and a shopping cart seat belt discount program.

Velocity Shopping Cart Program

 

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