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At this level the corporate communications policy is set. Therefore a clear framework covering how the organization is to communicate information is required and is to be used to determine the subject matter to be covered by the website. This approach will clarify the areas of content control appropriate to both the Internet and Intranet.

This role does not require day-to-day involvement. It is more about clearly defining the parameters within which information is to be made available in the public domain and establishing appropriate control mechanisms for handling potentially sensitive information.

The machine running the live website will usually reside at an Internet hosting datacentre. It is recommended that the web manager should keep one or more additional 'mirror' copies of the organization's website on a local PC. This is in order to facilitate the development and testing of updates to the website's content and organization prior to installing the changes on the live site.

One commonly adopted solution is for the web manager to establish a development environment and a second checking (or staging) environment in addition to the live website. It is possible to have the development and staging versions of the website on the same computer. However, it is important to keep the development and testing functions well separated regardless of whether the two mirror copies are on the same computer or separate ones.

It is a role of the web manager to assess the technical requirements for the website development and testing environments in consultation with server managers. Typically the requirements will depend upon issues such as the size and complexity of the website and aspects of the regime under which it is managed, for example, whether it is being updated by more than one staff member or from multiple geographical locations.

This has a significant consequence on the management of web resources and the Public Record Office has published guidance on how these issues might be addressed.

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